I’ve written a few posts about our Epic Pharmacy brand launch this week, but this is just a quick bit of fun to show the big reveal pyrotechnics as captured via Google Glass. Thought it might be fun for everyone to see the view Stuart and I had as we pushed the plunger to start […]

When we decided it was time to farewell APHS as our business identity, there was only ever one name considered. Our core values, Energy, Purpose, Innovate and Connect are at the heart of everything we do. Over the last five years we’ve seen them evolve into a broader range of Epic programs that recognise the […]

As the clock ticks down to Tuesday’s big announcement of APHS’ new identity, it’s time to talk about what’s not going to change. The thing that has always made APHS special is our people and their amazing can-do attitude to both work and life. When you work in healthcare, it’s relatively easy to find a sense of purpose […]

We’ve been so thrilled with the all of the positive messages we’ve received in relation to this post talking about our new brand. Considering the response, I thought I’d continue to build the anticipation and share some details about the design approach for our new uniforms. I’m a huge believer that what you wear has an […]

APHS has been around for 28 years and a part of Stuart and my daily existence since we merged our pharmacies into the group in 2002 as part of the founding partners’ succession strategy. Since that time, the four original partners have all long retired and APHS’ brand and footprint has expanded widely, not only into additional […]