Tag: rebrand

The final miles of the rebrand roadtrip

Long before September’s public announcement of our move from APHS to Epic Pharmacy, our Brand and Communication team started a task of (dare I say it) epic proportions — tracking down every place the old logo and branding appeared and planning its removal. There began a journey best described by the words of Dr Seuss, ‘Oh the […]

Upping the pharmacy style stakes

We’ve been so thrilled with the all of the positive messages we’ve received in relation to this post talking about our new brand. Considering the response, I thought I’d continue to build the anticipation and share some details about the design approach for our new uniforms. I’m a huge believer that what you wear has an […]

Why it’s time to say goodbye to APHS

APHS has been around for 28 years and a part of Stuart and my daily existence since we merged our pharmacies into the group in 2002 as part of the founding partners’ succession strategy. Since that time, the four original partners have all long retired and APHS’ brand and footprint has expanded widely, not only into additional […]