I’m incredibly fortunate to find myself now spending a lot of time travelling around the world looking at where our next opportunities are coming from, and how we can take inspiration from the things I see or experience in other industries and apply those learnings to our own business activities. Far more of those experiences […]
Tag: branding
Creating a strong brand narrative and identity is a real business imperative, and this week I was fortunate enough to experience what was a master class in branding at the Dior Cruise Collection in London. There was a beautiful blend of old and new content delivery styles, from the beautiful hand drawn illustrations on the […]
Long before September’s public announcement of our move from APHS to Epic Pharmacy, our Brand and Communication team started a task of (dare I say it) epic proportions — tracking down every place the old logo and branding appeared and planning its removal. There began a journey best described by the words of Dr Seuss, ‘Oh the […]