The announcement of the inaugural eight teams to compete in the AFL National Women’s League in 2017 has been made, and its fantastic to see the Brisbane Lions awarded the Queensland licence. It’s clear that Queensland women love their AFL, we have the highest rate of female AFL participation in the country – 33% of the […]
Author: cathie@arc31.com
After more years in business now than I care to remember, I’m firmly of the opinion that the number one factor influencing the success of a transaction is the people involved and the way they work together. Stuart and I have seen this proven out time and time again as we’ve worked our way through […]
Creating a strong brand narrative and identity is a real business imperative, and this week I was fortunate enough to experience what was a master class in branding at the Dior Cruise Collection in London. There was a beautiful blend of old and new content delivery styles, from the beautiful hand drawn illustrations on the […]