A little over four years ago Stuart and I were presented with a proposal to sponsor the Brisbane Heat team in the soon to commence Women’s Big Bash League. The men’s Twenty20 format had been a resounding success, but there were few precedents around what the consumer appeal of a women’s version would be. We were […]
Category: Women in Sport
We absolutely loved having Epic Pharmacy support the Brisbane Lions AFLW team during the inaugural AFLW season. We rode the highs and lows alongside them, from their very first practice match where it was obvious just how competitive these girls were going to be, cheered them on through their undefeated season and shed a few tears with […]
Seven weeks ago when I wrote this post after the first AFLW round I had no idea just how appropriate a title I’d chosen for it. At the conclusion of the inaugural home and away season not just the Lions AFLW team but the entire AFLW competition have truly roared their way into history. The […]